Define Your U.S.P To Increase Your Business

Want to increase your Business? Then, what is your Unique Selling Proposition or U.S.P?

Ano naman yun? For example, punta ka ng palengke para bumili ng itlog! Bibili ka ng itlog, at lahat ng stall, may mga display ng itlog. Magluluto ka pa naman ng special na Leche Flan para sa Bday mo. Iniisip mo, kahit na anong itlog na lang, nang mapatingin ka sa isang puwesto sa may bandang dulo na ang daming bumibili ng itlog. Nagtaka ka kaya nagpunta ka rin, ganun din pala, maliliit at malalaking sizes, pero ang pinakakakaiba pala dito, ay sila lang ang nagbebenta ng “Double Yolk!” Natuwa ka at binili mo ito, dahil mas madaming itlog na pula kang isa-sangkap sa yong Leche Flan.

What is a Commodity? It is any generic item to satisfy want or need. For example coffee, rice,  egg, etc. I opened a Salon and Spa business, when there are plenty of Salons everywhere you look. There are offering the same services and thus making haircutting and spa services a commodity. Parang wala nang special differences in any salon or spa, they are offering same Hair Rebonding, Hair Coloring, Foot spa, Massage and Body Scrub.

So I thought of my own U.S.P – Unique Selling Proposition. Kasi sa lahat ng mga salon sa street namin, nobody offers yet Brazilian Blowout kind of hair treatment and different kind of foot spa service in a very affordable price. I have outsourced and done research, and offered a different kind of foot spa service, look at the photo below:

 

 Ang mga Classic Footspa for those who are spaholics know most spas are using yung traditional Footspa machine, but you see, I opted for something different, and there are a lot of customers who would actually go out of their way and search for something extraordinary from what is seem to be a commodity or generic na to relax or do foot spa.

So one example is we offered a one of a-kind and gives a different kind of ticklish experience: Dr. Fish Foot Spa! It does an Acupuncture like suction of fish to exfoliate the calluses on the soles of the feet, ankles and toes! Stress- reliever siya on tired legs, and feet!

Ikaw, if you are already in any business, what U.S.P are you offering to your customers?

Or if you are thinking about starting one, ano ang one thing na you would like to be known for as having something unique or could be an extra mile kind of service to your customers? 

The above blog post is brought to you by Rowena Yap, who enjoys helping people get an extra income on the internet. For more information, please visit http://www.viloria.net/swa-pinoy/swa-rowenadyap.html

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